Nebraska Career Information System

Business, Marketing and Management Career Field

Marketing and Sales Learning Activity

Overview

Marketing and Sales is a hands-on activity to help students learn about some of the work related to the Business, Marketing, and Management career field. One of the objectives of the activity is to provide the opportunity for students to do work tasks and then to reflect upon those tasks. The exploration activity is set up to be completed in one class period. The activity could used to introduce the career field.

Standards

School Counseling
K-12.3.1 Identify values, attitudes, and beliefs.
K-12.1.1 Develop an awareness of personal abilities, skills, interests, and motivations.
K-12.1.2 Identify personal skills, interests, and abilities and relate them to current career choices.
K-12.1.3 Identify personal preferences and interests which influence career choices and success.
K-12.1.3 Demonstrate how interests, abilities, and achievement relate to achieving career goals.

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Business

8.1 Understand personal skills, abilities, aptitudes, and personal strengths and weaknesses as they relate to career exploration.
8.6 Understand and appreciate local, regional, and business opportunities

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Materials and Supplies

White paper, scissors, and colored markers
Magazines with sample ads
Handout “Creating an Ad”

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Instructions for Educators

1. Have the students/clients identify print or TV ads they think are effective. Discuss the elements of the ads that make them successful.
2. Share the handout and have them create the ad and do presentations.
3. Once the ads are completed, have them complete “Thinking about Creating Ads”
4. Discuss how interest, abilities, and skills are related to career options and choices.
5. Have the students/clients save the “Creating an Ad” activity in the career portfolios.
6. An optional activity is to have the students/clients, who are interested in this career field, explore occupations related to this activity or the Business, Marketing, and Administration field.

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Creating an Ad Instructions

Your company has developed a new, exciting product. It is a refrigerator with a built-in ice cream maker. As employees of the sales department, your team has been asked to develop a marketing campaign for the refrigerator. Your directions are to do two things:
1. Develop a catchy slogan to capture the buyers’ attention; and
2. Design a print ad for cooking or women’s magazines; or
3. Prepare a presentation that introduces the new product to the sales staff.
Keep the slogan simple but still communicate the new concept. Be sure to direct the ads to the audience who would buy the product.

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Thinking About Creating an Ad

Yes

1. This was a challenging activity.

_____

2. This was an enjoyable activity.

_____

3. This activity helped me understand what I am good at and not so good at.

_____

4. This activity helped me think about doing marketing.

_____

5. What did you specifically like or dislike about this activity?

6. Would you be interested in selling products in stores? Designing ads for magazines or television? Making sales presentations to businesses?

_____

Explain why you are interested or not interested in these options.

Save these thoughts in your career portfolio. In the future, review your responses and consider if your interests and preferences have changed. Do you still have the same attitude about the marketing and sales project? What has stayed the same or changed and why?

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